I was at the local wine shop the other night and the guy behind me in line was buying a beverage called Neuro Sleep -- it's literally a soft drink to help you sleep -- an anti-energy drink. I went home and googled it and it turns out that the Neuro Drink company makes beverages to tweek performance and mood in ALL areas of your life -- Neuro Gasm to improve sexual performance, Neuro Sonic for work, Neuro Trim to lose weight, Neuro Sport for exercise, and Neuro Bliss to manage depression I guess.
In fact, we've been using beverages to tweak mood for a long time -- various forms of alcohol to (poorly) manage depression, increase desire, or facilitate sleep; various forms of sugary beverages to manage mood and provide fuel during exercise; and coffee or strong tea to boost alertness at work. So I suppose it was only a matter of time before someone figured out that they could add the latest over-the-counter herbal supplements to beverages and then market them as tonics to manage specific neurological functions. But at the same time it all feels so "Brave New World" meets "Children of Men." Oh yeah, the guy behind me in line said Neuro Sleep works great and I should try it -- and the clerk and everyone else in line agreed.
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