You've got to check out "I've Got a Crush on Obama." I thought it sounded a lot like My Box in a Box. So I looked it up and sure enough Leah Kauffman wrote and sang both songs. Box in a Box has 3,000,000 views on YouTube alone and the Obama video is already over 600,000. Leah Kauffman is a YouTube video genius! Deep bow.
Update: The connection runs deeper than I thought. Ben Relles produced both Box in a Box and I've Got a Crush on Obama. Very impressive.
A friend made a good point recently. She said basically, 'yeah, Ben Relles and Leah Kauffman have figured out the model of what works on YouTube, but is that a good thing?' And I think she makes a good point. Their model seems to be: hooky song, topical humor, and spokesmodel with big boobs dancing around. My friend continued, 'how is this any different than selling beer or trucks or hamburgers? How does this move us forward?'
I don't know the answer to that question. Maybe it's a good thing because we have a better product (i.e. voting for Obama is better than say buying beer). Maybe it's a good thing that our side is finally figuring out mass marketing (though as my friend pointed out--are they selling Obama or just selling their own careers?) I guess the question then becomes: is winning the game enough or do we also want to/have to change the game as well?
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