Tuesday, May 25, 2010
communist and corporatist kitsch
People's Republic of China and Maoist simplicity. And I got to thinking -- communism and communist kitsch is irresistible to corporate marketers because communism is fundamentally aspirational and communal. Marketers know that people want not just a product but an experience, a brand that appeals to their aspirations in life. Furthermore, people want connection with others. And communism supplies a readily recognizable utopian ideal and communal emphasis. Which is kinda fascinating when you think about it -- that both communism and corporatism are appeal to the same fundamental human desires for transcendence and connection.
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